Wednesday, August 25, 2010

Tips for a Successful Logo Design

A logo design actually informs the customers about the nature and purpose of your business. Whatever you want your customers to feel about your company, you can convey that through your logo. A good logo design will definitely leave a long lasting impression on the customer’s mind. Things to remember in logo design-

1. Try to keep it simple
Always remember that simplicity is the key to success Try to keep the logo design as simple as possible. Most of the great and successful logos are simple and easy to understand. Keep in mind that after seeing your logo the customer should be able to interpret your company’s vision and outlook.

2. Use vector graphics
Always ask your designer to use vector graphics while designing the logo because vector graphics occupy less memory in the computer and also it can be resized without loss of image quality.

3. Typography
Be careful while choosing the typeface (fonts, style etc) for your logo. It can make a lot of difference to your logo design. Typeface can vary from company to company depending upon the nature of business etc.

4. Color of the logo
Always remember to use only RGB or CMYK colors for your logo so that it looks good in print as on the web. Also make sure that the logo looks good in black & white print as you may have to fax your logo along with official documents.

5. Employ a logo design expert
Always try to employ a logo design firm or an expert to design your logo than designing it yourself because they have professional expertise in that field and they will always do it better than you.

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